Rock band game sale

However, it looks like not even that sliding interest can dampen the popularity of The Beatles. And, in fact, the pricing change that was made on PlayStation has helped sales on that platform. Viacom expects to be sold out of the package by November.

Dauman went on to note that Viacom expects the game to continue its strong start, thanks to ample promotion across its own networks, as well as the release of remastered versions of The Beatles' previous albums. He also stated that there have been more than 60 million paid song downloads across the Rock Band platform to date.

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For more recent exchange rates, please use the Universal Currency Converter. Game designer Harmonix has thrown everything into this project, starting with the fact that it contains 45 classic Beatle songs, from "I Want to Hold Your Hand" to "Get Back. The graphics are equally impressive: not only have all of the Rock Band 2 graphics been upgraded, but actually retooled; a three microphone set-up allows for multi-user harmonies; the soundtrack includes never-before released conversations by the band during sessions at Abbey Road studios; backgrounds that range from the Cavern Club to the Apple Corp.

One answer is: it had better succeed. The electronic game business is in something of a funk these days, which might come as a surprise given that economic downturns are usually a good time for home entertainment as consumers trade down from more expensive sources of fun and cocoon in their dens.

This puts the second- and third-largest game console makers in the position of offering competing products at the same price. Only Nintendo, still enjoying the phenomenal success of the Wii, remains above the fray Meanwhile, with mostly the usual crop of upgrades and new versions of old best-sellers, this has not been a particularly interesting season for new game releases.

And since it is typically new breakthrough games that drive the sale of players to first-time customers, something of a vicious cycle has been created. There are other factors as well. One is that game players, like most electronic devices, follow Moore's Law, which means that a new generation of more powerful machines comes out every two or three years — sometimes longer if the development costs are high and the manufacturer needs to more time to gets its money back.

As it happens, right now we are in one of those troughs between product generations — which means there is little compulsion to buy any new hardware.

Moreover, there is also a larger demographic factor as well. Ever since Atari's Pong it's been obvious that electronic gaming is a cyclical business, booming whenever a new cohort of young people reaches their teen years, then slumping about the time they graduate from college and go to work. Right now we are at the tail end of one of those long waves, this one the Baby Boom Echo, which is currently heading into its twenties.

The Millennials, which follow, may have been born in the gamer mileu, but their numbers aren't as great nor is their purchasing power right now. In other words, the electronic gaming industry currently finds itself in a real slump that combines economic, technological and cultural factors all converging on this autumn. It needs a blockbuster right now to stave off hard times — and "The Beatles: Rock Band", with its appeal across multiple generations, seems custom-made for the task.

That's not to say there aren't skeptics. One analyst has already made the downbeat prediction that "The Beatles: Rock Band" will sell only 1. According to this analyst, Jesse Divnich of Electronic Entertainment Design and Research, the participation music genre "has peaked. This genre has seen explosive growth over the past two years, so it would be wrong to assume that would continue.

But against all of that is one simple fact: it's the Beatles.